Privacy Policy

Below is a GDPR-compliant Privacy Policy tailored specifically for Google Analytics and suitable for briskarch.com.
It explicitly covers legal basis, IP anonymization, cookies, and user rights, which are key GDPR requirements.

You can copy-paste this directly to your website.

Privacy Policy

Last updated: [add date]

Brisk Arch (“we”, “our”, or “us”) operates the website https://briskarch.com (the “Website”).
This Privacy Policy explains how we collect, use, and protect personal data in accordance with the General Data Protection Regulation (GDPR).

1. Data Controller

The data controller responsible for processing your personal data is:

Brisk Arch
Email: briskarch@gmail.com
Website: https://briskarch.com

2. Personal Data We Collect

a) Data You Provide Voluntarily

When you contact us via forms or email, we may collect:

• Name
• Email address
• Phone number
• Message content
• Any other information you choose to provide

b) Automatically Collected Data

When you visit the Website, we collect certain technical data automatically, including:

• IP address (anonymized)
• Browser type and version
• Device and operating system
• Pages visited and interaction data
• Referring URLs
• Date and time of access

3. Google Analytics

We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses cookies to analyze how users interact with the Website.

Data Protection Measures

• IP anonymization is enabled, meaning your IP address is shortened before storage or processing.
• Google processes the data on our behalf and does not use it to identify individual users.

Legal Basis

The use of Google Analytics is based on:

• Article 6(1)(a) GDPR – Consent

Google Analytics cookies are activated only after you give your consent via the cookie banner.

Data Transfers

Data may be transferred to Google servers outside the EU (e.g. the United States).
These transfers are safeguarded using Standard Contractual Clauses (SCCs) approved by the European Commission.

4. Cookies

We use cookies for the following purposes:

• Essential cookies – required for basic website functionality
• Analytics cookies – used to understand website usage (Google Analytics)

You can:

• Accept or reject analytics cookies via the cookie banner

• Withdraw your consent at any time through your browser settings

5. Purpose of Processing

We process personal data to:

• Respond to inquiries and communicate with users
• Improve website performance and user experience
• Analyze traffic and usage patterns
• Ensure security and technical stability
• Fulfill legal obligations

6. Legal Bases for Processing (GDPR)

We process personal data under the following legal bases:

• Consent (Art. 6(1)(a)) – analytics cookies, contact forms
• Legitimate interest (Art. 6(1)(f)) – website security and maintenance
• Legal obligation (Art. 6(1)(c)) – where required by law

7. Data Retention

We retain personal data only for as long as necessary:

• Contact inquiries: up to 12 months
• Analytics data: according to Google Analytics retention settings
• Legal or contractual data: as required by law

8. Data Sharing

We do not sell or rent personal data.

Data may be shared only with:

• Service providers (e.g. hosting, analytics) acting as data processors
• Authorities, if required by law

All processors are contractually bound to comply with GDPR.

9. Your Rights Under GDPR

You have the right to:

• Access your personal data
• Rectify inaccurate data
• Request deletion (“right to be forgotten”)
• Restrict or object to processing
• Withdraw consent at any time
• Data portability
• Lodge a complaint with a supervisory authority

To exercise your rights, contact us at briskarch@gmail.com.

10. Third-Party Links

The Website may contain links to third-party websites.
We are not responsible for their content or privacy practices.

11. Children’s Data

The Website is not intended for children under 16.
We do not knowingly collect personal data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time.
The current version will always be available on this page with an updated date.

13. Contact

If you have questions about this Privacy Policy or data protection, contact:

Brisk Arch
Email: briskarch@gmail.com
Website: https://briskarch.com